The supplement incorporates clinically studied dosages of these ingredients. Additionally, Mighty Mojo includes resveratrol and pine bark, antioxidants that may aid immune function and extend the general wellness benefits. The product itself contains tongkat ali, a clinically studied flowering plant known for its potential to support testosterone levels, sex drive, and overall wellness. Studies have shown that testosterone levels tend to decline after the age of 30, leading to decreased sex drive, lethargy, and erectile dysfunction. Zwerner believes that the primary target audience for Mighty Mojo is millennial men. By introducing Mighty Mojo to its male-centric assortment, which already includes the Men’s Multi priced at $14, Olly hopes to acquire new consumers. While Olly’s core customer base consists mainly of millennial women, the brand aims to extend its reach to male consumers. “Lovin’ Libido has catapulted us into this new space and thinking about sexual wellness as one of our new core segments that we think we can win in,” explains Emily Zwerner, Olly’s vice president of marketing. This move demonstrates Olly’s commitment to entering two key markets: men’s health and sexual wellness.įollowing the success of their female-focused sexual health supplement Lovin’ Libido, priced at $20, Olly has recognized the potential in exploring this category further. Olly, a leading brand in the wellness industry, is expanding its product offerings with the launch of Mighty Mojo, a men’s health-focused supplement priced at $35.
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